And right now you have Instagram influencers, you have Facebook ads, you have real underpriced attention to do anything you want. You have people that are now used to buying e-commerce, like there's so much opportunity. I just think we're looking in the wrong places.
You know. You know what it feels like, it feels like there's like dollars like on the ground, right. And there's just like a huge sign, like a trillion over here. And they're like, and then just fall in the pit. And there's all this fucking money. (audience laughter) Fuck. Let's keep it going. Hi. How are you http://casino-games.my/real-money/? You can give it to the next guy so he's, hi. - [Female Speaker] Hi, how are you? - Good. - [Female Speaker] I'm a little nervous. - Don't be. - [Female Speaker] 'Cause you might blast me, I don't wanna end up on YouTube. - I don't wanna blast you. - [Female Speaker] But basically, my project is called the Black Barrier. Basically, we follow black people, I'm from Oakland, I'm from Bay all day. - Let's go. - [Female Speaker] And so for me, it's really passionate because I saw a lot of black people being here, a lot of gentrification happening. And they wanted to tap into the black community without being a part of that gentrifying mechanism that's being here, being in tech, you have the monetary means to buy big, million dollar houses, and marginalizing people who really need the support and extra help. - Understood. - [Female Speaker] So for me, it started out as a joke, like I do Bay Area Bay of the Day and shout out people. I also shout out a lot of small local black owned businesses. Now, the way I'm scaling this to monetize it is I've been doing like smaller events to get my name out there, but we're launching a website. It's gonna be theblackbayarea.org. It will be a larger ticketing hub, so if you wanna go on and tap into any black event locally, you'll be able to buy the tickets from me instead of like a Ticketmaster or Eventbrite, you'll just go ahead because I'll be the word on the street. So I've made those relationships with the promoters and people that I wanna reach out to tap into. The second aspect is gonna be e-commerce. Now, I'm not gonna lay it all out all at one time, I'm just walking you through the three things (mumbles). The second one is e-commerce from smaller merchants. So if you're from the Bay, you know this. One thing that you really really want, then I'll have it on the site, the hottest product that a smaller local vendor will have. I don't know how I'm gonna monetize it for myself, but I know it's important for my community to have the visibility of someone going to a ticket hub that reflects of the community, they can buy items from the community, the stuff that's hot that you normally, you don't even have to go to a flea market, you can live in Boston but still buy like (mumbles) barbecue sauce. The third one is gonna be real estate. So I'm looking at black real estate investors to see, not investors, I'm sorry, realtors to post listings for homes to do roommates for black people who want a room with black people, but also, no, it's real, it's real at life though, it's real life-- - Oh, I'm all ears, I'm laughing at them laughing. - [Female Speaker] I mean, no, people getting toothpaste and mayonnaise and stuff like that is really really important. I mean, there's mayonnaise and toothpaste and things like that that people are having uncomfortable situations, and those cultural conversations can't take place till where they can feel comfortable. So they are looking for someone who can understand their culture and grew up where they're from. - I agree, take a step back. How long have you been doing the media content? - [Female Speaker] I'm rubbing up on my seventh month. So far, I have had about 6,000 followers on Instagram. I have DeVon Franklin, I have Iamsu, I have local notoriety from people just trying to get their word out there about their business, because a lot of Instagrams and a lot of things that are showcasing black people are showcasing someone in the front saying hey, this is my brand. I'm not doing all that, I'm putting the people first. And so that's my goal, it's to push their product, push them, but also figure out how I could stay afloat.
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You're right, I am at my heart, I mean like, basically, I taught my brother how to be an entrepreneur by garage selling and selling on Ebay. My favorite hobby in the world, and I'm not pandering to you right now, you can go watch all the film for the last 10 years, my favorite hobby, like I can't fucking wait till March and April so I can start going garage selling on Saturday morning. I get a bigger high of finding some random little fucking toy for 50 cents at somebody's house and seeling it for six dollars on Ebay than I do closing an $11 million deal for Vayner Media. And by the way, it's not even close. And that's why I keep doing it. Back to like what you had to do, because when you can't breathe, what are you gonna suffocate?
And so like, I think it will continue to evolve, I think it's getting more and more interesting. What I'm really interested in is between your platform, Craigslist, Letgo, Facebook Marketplace, there's arb (arbitrage), right. You don't even have to be, if you wanna be efficient and actually make money, and not just do it for fun like I do, you don't need to leave your room and just buy shit in between the five platforms and find the arbitrage. It's crazy, it's crazy, it's an amazing time for retail. It's just an amazing time, you've got big box retailers going out of business, but we can like, if you ask me what is the one thing that everybody in this room has the best capability to build a $500,000 a year revenue business that gives them $200,000 take home, it is absolutely retail on the Internet and it's not even close. And if you really understand how Amazon, Shopify work with those platforms, I mean, the fact that you can basically create any T-shirt company, use Facebook ads to target any long-term fan, right. Like, make T-shirts that are like, I grew up in Chicago in the 90s, right. (audience laughter) Run it in front of him, he's like, "I grew up in Chicago in the 90s. "Fuck it, I'll buy it." If you understood how to run Facebook ads, Facebook's so underpriced right now, there's so much inefficiency. That's what I'm speaking to. Facebook ads are so underpriced that I can get in front of every one of you on the three emotional things that you give a shit about with a T-shirt and probably convert 1 out of every 30 times. The ads are so low, the margin on the T-shirts is so high, I can just run that at scale and make 200,000 a year no problem, yet people are trying to solve problems like build these billion dollar platforms, and they're all gonna lose and they're all gonna be going, like if he doesn't make it practical soon, when the economy decides to do its thing, he's going back to corporate America. He has to make it profitable. Like, it's just the way it is, so I don't know, I'm really starting to get passionate about like, let's get practical. Like, I know it's fun to create the next Waze. I know it's fun to create the next Instagram. It's just the math's against you. Meanwhile, all this money is sitting in the system and it just feels, and guess what? Back to like some of the themes, like nobody's stopping you. There's no boss, there's nobody who hires you, there's nobody who decides, the Internet doesn't give a fuck if you're black, white, girl, alien, the Internet's the Internet. That's why it's the best. We will never achieve what the Internet is gonna do. We will never get good enough, we're too fucking flawed. Unconscious bias is not gonna get fixed any time soon. The Internet doesn't give a fuck. So take advantage, instead of like dwelling or being pumped or whatever the fuck side on things you are, just take fucking advantage. Attention is like real estate, right. The Internet is so young, you can still buy beachfront property. We weren't around when Manhattan was fucking, do you understand a human being bought an acre in Manhattan for two dollars? You do understand that happened, right? It seems ridiculous, but it happened. Let me just remind you who the biggest spender of Google AdWords was in the first five or six years. Amazon. And that's why they are who they are. So just keep in mind the psychology of like what happens when you're incentivizing an action, the end consumer eventually understands it's flawed. What Yelp's, you know, anonymous breaks for the same reason. Eventually, the data, the content isn't valuable. The fact that everybody just heard that you have a business that takes a customer that comes to a local business, they get a better deal to write a review on Yelp, has already made them not like Yelp as much anymore. Yelp was cruising until people started having friends or dating somebody who worked for a PR agency that wrote fake Yelp reviews.
When you game the truth, you become vulnerable. So I would be very thoughtful about what you're incentivizing so it doesn't become the vulnerability of what you're building. You stay away from that one vulnerability, every other thing is right. AI Messenger hasn't even started, it will be a huge space. SMBs' spend on social media hasn't even started, it will be a huge space. Just gives thoughts to the last part. - [Eugene] Nice, thank you. - You got it. How are you? - [Victoria] Good, how are you? - Good, what's your name? - [Victoria] Good, my name is Victoria Ekwenuke. I'm the global brand manager at Ebay. - Awesome. - [Victoria] Yeah, and I just found it very interesting that at your core, buying and selling is who you are. - Yes. - [Victoria] And you know, a part of my job, I'm thinking about the future. I was actually spending some time at the Long Now Foundation. And they're building a clock to last for 2,000 years. And I can't help but think, you know, we've evolved. So trade, barter, commerce, e-commerce, you talk about Craigslist, you talk about being practical. How do you think all that's going to evolve in 2,000 years from now, and what are your thoughts of the future? - First of all, my first thing that ran through my head is like Victoria, I love you, but I'm not fucking Nostradamus. (audience laughter) That's the first thing that I thought of. Look, I think, you know, I think one thing, if you study human behavior, when you start getting into hundreds and thousands, you start to see circles, right, so I think technology is getting awfully close to barter. Do you know how much dumb shit everybody in this room right now has in their home? And then somebody else has dumb shit that that person wants? Like, I'm fascinated by barter in such an interesting way. Look, we're always gonna trade, it's always that. You know, back to the woo-hoo in the audience. Like, crypto's so fun because it's opened up so many different thoughts in my mind. The fact that you can sell me your home and we can do that in the blockchain, and all the people in the middle that have nothing to do with anything get cut out, and all those economics go back to us, energy bills. Like, you start looking at some of this, 30% of the money you're paying for your energy in your home is for people in the middle that do nothing. So we're getting closer and closer to a world of us. Which I think is super fascinating, massively vulnerable for governments. Which is why I think it's not gonna happen so quickly. If you really understand blockchain, like, China, America and Russia are not in the business for allowing it to actually succeed. 'Cause then we become one team. You take away currency, bombs are the only thing left, it gets really kind of, like I don't think people are playing, people are so obsessed with Bitcoin, they're not even on the theorem, they're not even on blockchain, like this is real technology. When you suspect an opponent is bluffing his way to the top in a poker game, you have a couple of choices. You can call them or raise and see if they fold. Which method is better? Well, it really depends on who you talk to, but most experts prefer raising for good reason.
Calling In some cases, calling is seen as a sign of weakness. Are you calling to protect your weak hand? Then chances are your opponent, if he is any good, knows that. Often you are better off sitting tight and letting the more aggressive players make their way to the top, making sure that pot is nice and high before you can take it. Raising The player who raises is the one who controls the hand. This is something that has always been a fact. When playing against tight players who will fold as soon as they feel the bets are going too high for their hands, you can raise often to eliminate everyone with a less than perfect hand and often bluff your way right through. Against loose players who are aiming for the pot, you will find that raising does no good at all. They simply won’t fold, so in this case, it probably isn’t your best move. If you know someone is not likely to fold under pressure, you might want to turn to calling instead or simply let the game ride out. It’s your choice whether to raise or call, but in most cases, raising is going to be the preferred method of bringing opponents down. Poker – The interesting game Okay, you have heard a lot about poker. You want to try your hand at it. The lure of the thousands of dollars you can make in a very short span of time is too tough to resist. So you decide to take the plunge! But, are you ready for this game? Are there chances of you playing this game to perfection? I am sure most of you who already play poker or plan to play poker have not given a lot of thought to this aspect. There are some amateur players for whom the game of poker is as easy as ABC; however, for most others luck seems to give them a miss. Do you why this happens? When you sit back and think you realize that it is the people who do not carry their emotions on their sleeve are the ones who are most benefited from this game. The other set of people who excel in this game are the ones who can read the emotions on the face of a person in a jiffy. Both these qualities are very essential for a good poker player. The lack of these essential traits reveals your cards to the other players without you having to voice out anything. If you feel you lack these traits, don’t worry; these traits are easy to master. Just focus and concentrate and learn to keep your feelings in check. Good, so now you know the essential traits of a poker player. I am sure you would like to know the types and rules of poker games, right? Just ensure you keep visiting this blog for more information. You sure will not be disappointed. In writing about the French restaurants, I came to question just exactly where the idea of "restaurants" comes from. As per usual, I've discovered something that I have previously did not know.
The word itself provides a fair amount of clues...restaurant comes from the Old French term restaurateur, which meant someone who provides (i.e. sells) restaurer. Restauarer means "to restore". In other words - a "restorative". If one were to look back in the history books for the word "restaurant", the first appearance shows up in the 15th century as a recipe. In this recipe, a capon is rendered in a glass kettle along with gold or gems. This itself also help evolve into the idea that chicken soup can cures what ails. Over the course of years, restaurants evolved from gold laden rendered chicken, into soups and broths which were sold to the public by specific people. Much like other food producers, restaurateurs had their own guild and were able to sell the broth, much like charcutiers sold sausages and rotisseurs sold fresh game. It was this collection of different vendors and sellers of food that allowed restaurateurs to flourish. The French Revolution helped take down, not just a monarchy, but the economic system of guilds that sometimes prevented one food producer from selling products that were typically the "responsibility" of another. Additionally the bourgeoisie became a viable economic force as tradesmen and artisans started to travel to other areas of France to find new markets for their wares. These traveling businessmen looked for places to eat which offered a variety of foods in a comforting atmosphere that reflected their own station in life. These were variables that inns and taverns (the initial purveyors of food to travelers) could not meet on a regular basis. Restaurants filled this void nicely, first by selling varieties of bouillon. Then, as the guild system slowly dissolved away, they started offering other foodstuffs, such as soups, meats and pastries. In addition, they started offering different entertainment for customers, such as night show, access to the Internet, the ability to play online casino and others. This eventually (and quickly) evolved into businesses that resemble the restaurants we know of today. Who would have thought that the creation of restaurants was so involved? |
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